With publishers and retailers increasingly relying on email communications as a critical part of the way they reach consumers, and with more and more Canadians using computers, tablets, and phones interchangeably to access their email, mobile-friendly email design is no longer an afterthought.
Spotlight: BiblioCommons
The technology behind library ebook distribution can be challenging for librarians and patrons alike.
Beth Jefferson, the co-founder and CEO of library-focused tech startup BiblioCommons, discusses the opportunities and challenges of public library ebook distribution, and suggests ways that libraries can improve user experience, increase discoverability of a wider range of titles, and even—wait for it—sell books to library patrons.
Hey Girl, Learn Sales Analysis
Publishers have access to a huge amount of data about their titles, but knowing how best to use that data to give your business a competitive edge can be tricky.
Erin Creasey is the sales and marketing director for ECW Press, one of Canada’s largest independents, where she has access to data from sources including SalesData, BookScan, and traditional and ebook retailers. “I’m always looking for the story behind the numbers,” she says.
The Canadian Market for E-Singles
Things have come a long way for e-singles over the past year. At last year’s Tech Forum, we heard from Laura Hazard Owen of paidContent about the American market for e-singles and then The Atavist talked about their business model. Since then, more Canadian companies have entered the e-singles fray, all trying different tactics in an effort to explore the possibilities of this growing market.
Opportunities in Self-Publishing
Self-publishing has always suffered from PR problems, but its days as the ugly duckling of the publishing world are numbered. Readers are showing a willingness to buy titles from no-name imprints, and it’s becoming more common to hear about traditionally published authors making the choice to go the self-publishing route.
