In this panel from Tech Forum 2017, panelists Léonicka Valcius, John Toews, and Tan light discuss how to effectively market and sell diverse book lists.
The one thing all publishers always have more than enough of is content. McSweeney's Jordan Bass joins us on the podcast this month to talk about their approach to repurposing content.
Publishers create a lot of content, generally the content lives until the book goes out of print and the digital version goes out of spec. But this content can be broken down into smaller components and reused elsewhere.
Relying solely on white customers is detrimental to the growth of the industry. Expanding and diversifying the target audience right at the beginning of the sales funnel can help you get more sales.
Get your books in front of Canadian gift buyers! Figure out where Canadians are looking for gifts, what kinds of advertising they notice, and where they're likely to make their purchases with this handy infographic.
House of Anansi's Digital Marketing Manager, Neil Wadhwa, shares three easy to implement digital marketing tips to help you connect with your audience. Learn more about Anansi's marketing strategy from President and Publisher of House of Anansi Sarah MacLachlan at Tech Forum 2016!
We investigate the history of Trick or Treating, and announce a Twitter contest that could earn you some new CataList, SalesData, and BiblioShare tips and tricks along with a 25$ giftcard to the bookstore of your choice.