Blog — BookNet Canada

Marketing

What if your customers aren’t white? Reflecting diversity in publishing

What if your customers aren’t white? Reflecting diversity in publishing

Relying solely on white customers is detrimental to the growth of the industry. Expanding and diversifying the target audience right at the beginning of the sales funnel can help you get more sales.

Guest blog: Anansi's top 3 digital marketing tips

Guest blog: Anansi's top 3 digital marketing tips

House of Anansi's Digital Marketing Manager, Neil Wadhwa, shares three easy to implement digital marketing tips to help you connect with your audience. Learn more about Anansi's marketing strategy from President and Publisher of House of Anansi Sarah MacLachlan at Tech Forum 2016!