Research & Analysis

Reading, Apps, and the Modern Kid

It has been years since Apple coined the phrase “There’s an app for that.” Now, as we head into the time of year when smartphones, tablets, and other app-using devices fly off the shelves, let’s look at which apps and devices are the most popular among Canadians.

As part of our recent study of reading trends among young people in Canada, Measuring Attitudes and Adoption of Digital Content for Kids and Teens, we asked a series of questions about app usage and attitude towards apps as they relate to reading.

Infographic: Kids & Teens E-Reading Study

Our new study, Measuring Attitudes and Adoption of Digital Content for Kids and Teens, delves into attitudes and behaviour around book buying and reading for the juvenile market. Do teens prefer ebooks to print books? When do kids start getting access to apps? Check out our snazzy infographic for answers to these questions… and more!

Looking Back at Book Pricing Trends

In October 2005, BookNet Canada began tracking sales data on print books in the Canadian market, including average list and selling prices. Consumer prices on other goods had long been tracked, but this was the beginning of comprehensive, national, data gathering on books.

At the time, a bag of roasted coffee beans cost $11.25/kg, a domestic stamp was $.50 and a ticket to the movies cost just over $6.00. Today, coffee is close to $20/kg, mailing a letter will set you back $.62, and a 3D movie ticket can cost as much as $18.00. It seems that everything we consume is getting more expensive.

But a new BookNet Canada research study, available to SalesData subscribers only, has revealed that books are bucking the trend…

The State of Childhood E-Reading So Far

Children are now, for the most part, being raised as digital natives in North America. Their little fingers become adept at swiping screens at an early age, but parents and educators are still debating whether children should be reading much online. Where do things stand now? We’re working on some consumer research of our own to find out, but in the meantime I thought we could look at what’s happening in the US and UK.

Nerd Spotting

When I first began work on The Canadian Book Consumer reports I was overwhelmed by the data. The first week is a blur of Excel spreadsheets and percentages, mixed in with feelings of trepidation and uncertainty. But as I continued I discovered that there were distinct patterns in the data, particularly when I was tasked with creating consumer profiles based on genre preferences.