Today, BookNet Canada is releasing the second of three consumer studies. This study, The Canadian Book Consumer 2013: Book Purchases by Channel, looks at how buyers find out about books and where they make their purchases.
Print vs. E: How Are Canadians Reading?
Taking an informal reading poll in the BookNet Canada office reveals a host of reading preferences when it comes to format: some exclusively read print while others are committed to digital, some read digitally from the library while purchasing print, and some have even abandoned digital. How does our in-office poll measure up to our recent consumer research? Read on to find out.
Infographic: Meet the Average Canadian Book Buyer
In our Canadian Book Consumer reports, we often refer to the “average” book buyer to show what makes a particular genre, format, or other book-purchasing category unique. “Readers of this genre discover the books they purchase in magazine ads more often than average.” “Readers in this demographic prefer ebooks more than average.” So, what does this mysterious “average” reader look like? This infographic explains.
Who's Buying Self-Help Books?
We’ve just released the first of three consumer studies that review the attitudes and behaviour of Canadian book buyers in 2013. The first in the series, The Canadian Book Consumer 2013: In-Depth Reader Profiles, concentrates on developing a more granular understanding of book consumers by genre, focusing on eleven of the top-selling fiction and non-fiction genres. Buyers of each genre have their own own distinct patterns and habits. In this post, we’ll take a look at the Self-Help category.
Checking Out Canadians
Kayla's Excel-lent Adventure
Ebook Sales and Pricing Trends
Infographic: The State of Digital Publishing in Canada
The latest study from BNC Research, The State of Digital Publishing in Canada 2013, was released today. Check out our handy infographic for some interesting findings, or download the study to get the full picture of Canadian digital publishing today.
Canadian Readers by the Numbers
As part of BookNet’s research into the Canadian book buyer, we have been running a small survey of Canadians’ reading and leisure habits for the last 3 years. Where our book-buying research is focused on book buyers, this research is meant to focus more on how Canadians spend their leisure time and, more specifically, on how and when they are reading books (in any format). In this post, we’ll take a look at some of our findings.Smartphone Reading Is on the Rise
Smartphone users are used to reading on their phones: texts, tweets, emails, news, social media sites, blogs… but do they also read books?
As part of a two-year consumer study, BookNet Canada asked book buyers whether they read books on their phone and, if so, how frequently. This question was asked of over 1,000 book-buying Canadians per quarter from the beginning of 2012 up until the end of the third quarter of 2013.
