Blog — BookNet Canada

juvenile

Podcast: Scholastic's transmedia success

What do you get when you combine the power of kids’ books with games and online communities? If you’re Scholastic US, you get a transmedia property that results in a bestselling series, and millions of kids engaging with your content.

In this week’s episode, Scholastic’s Keith Fretz explains their strategy behind transmedia properties and offers some case studies to show how others can experiment with transmedia.

Ask A Reader: Letting kids choose their own books

We’ve reviewed the questions submitted during our Ask A Reader campaign and realized that some of the answers could be found in recent research we’ve already conducted. Huzzah! So we’ve taken to the blog to share some of that data, which you’ll find in a series of posts over the next few weeks.

First up: at what age do kids choose their own reading materials?

The State of Childhood E-Reading So Far

Children are now, for the most part, being raised as digital natives in North America. Their little fingers become adept at swiping screens at an early age, but parents and educators are still debating whether children should be reading much online. Where do things stand now? We’re working on some consumer research of our own to find out, but in the meantime I thought we could look at what’s happening in the US and UK.

New BNC Research Study: Juvenile and YA Series

In the past, BNC has turned its eye to researching books made into movies, J.K Rowling vs. Stephenie Meyer, and award-nominated titles, but this summer we decided to look at a trend in Canadian publishing that cannot be ignored: the sometimes-phenomenal, sometimes-underrated, but overall continued success of Juvenile and YA book series.