BookNet Canada’s November 23 Code Meet Print session looks at the brave frontier of …reading! The session, called Reading Is Social, is timely as we move into the season that everyone in the book industry is pumped for—the holidays! Are people still going to buy that someone special a dead tree copy of that great non-fiction title, or are they thinking about how they can really show they care by getting involved in the latest greatest trends in e-reading? How are they going to decide what to pick up for their Secret Santa exchange? Where will they find out about new books?
Questions like these made us wonder: How is the book industry leveraging game mechanics, crowdsourcing, and social platforms to make reading even more attractive?