Wrapping up our series of talks from Tech Forum 2015 is the incomparable Cory Doctorow. In this talk, he describes three laws of information-age creativity, freedom, and business that are woven deep into the fabric of the Internet’s design, the functioning of markets, and the global system of regulation and trade agreements. It’s deep stuff.
Podcast: How an 11-minute podcast can change a book's life
This week’s episode is very meta, in that it’s a podcast about podcasting. If your mind is still intact after being so spectacularly blown, and if you’re interested in how podcasting can help you build a relationship with your audience, then you should definitely give it a listen.
The talk is from Anshuman Iddamsetty, who up until recently hosted Hazlitt Magazine’s book podcast, The Arcade. (It was retired after more than 50 stirring episodes.) In his Tech Forum talk, he explains the unique power of sound and how it’s the ideal medium for fostering intimacy, trust, and loyalty.
Podcast: Content marketing for book publishers
What if you could leverage content you already have (and, yes, books count as “content”) to build conversion architectures that turn casual audiences into committed readers?
In this talk, Brian O’Leary of Magellan Media Consulting outlines what opportunities are currently available to publishers, and how they can start thinking differently about how they market and sell content to readers.
Podcast: Scholastic's transmedia success
What do you get when you combine the power of kids’ books with games and online communities? If you’re Scholastic US, you get a transmedia property that results in a bestselling series, and millions of kids engaging with your content.
In this week’s episode, Scholastic’s Keith Fretz explains their strategy behind transmedia properties and offers some case studies to show how others can experiment with transmedia.
Podcast: A tale of two cultures
This week, Derrick Schultz shares a tale of two cultures: publishers with their rich history vs. the talented digital employees who have come to “disrupt” everything. This talk is a sometimes humorous, sometimes frustrating, but ultimately optimistic look at the future of the people behind the books.
Podcast: 9 startup strategies you should be using now
This week on the podcast, we’ve got M.J. D’Elia comparing and contrasting the various ways startups approach product and service development versus more traditional organizations. If you belong to the latter, this talk is designed to inspire you to think about how you and your team might approach and do your work differently.
