On the podcast this week, Melanie Jeffs from Orca Book Publishers shares a case study of their successful engagement with middle school teachers, packed with lots of great lessons to apply to your own readers, customers, or stakeholders.
How can the book industry engage teachers, and why should they?
Drawing on their extensive history with the middle school market, Melanie Jeffs, Director of Digital Products at Orca Book Publishers, examines the unique challenges and rewards of engaging teachers.