After an astute tip from one of our Twitter friends (thanks, @Keith_Shay), my last post on the likely soon-to-be-released Kindle didn’t really take everything into account. Yes, the new screen on the Kindle is well-suited for newspapers and it’s certainly the case that newspapers like the NY Times see it as a new frontier to re-capture hearts and minds (or at least eyeballs).

However, as many more astute than me have realized, Amazon’s press conference is being held at a university (Pace University)—so looks like textbooks are the big fish frying.